Reasons to have Sales Automation System :

1. To capture leads :
Sales leads are generated through numerous sources. They may visit your website, a trade show booth, a seminar, receive a direct mailing, or hear by word of mouth. Manually entering lead information into a spreadsheet can be time consuming and difficult to track. A sales lead management tool can update lead information directly, eliminating the need to manually enter data and providing information about what sources are capturing the attention of leads.

2. To generate leads :
Lead generation methods can be tracked and analyzed, helping to determine what avenues of advertising and marketing might need improvement and what avenues are most effective.

3. For lead routing :
It is important to ensure leads are assigned to the right sales representative quickly. The right pairing of lead and rep, in a timely manner, can turn a potential sale into an actual sale. With a sales lead management tool lead assignment can be customized and distributed to sales reps automatically.

4. For lead qualification :
Ensuring sales reps use the same standards and methods to qualify leads helps to maintain quality. Using a lead management tool can ensure that uniform methods are used, helping keep high standards of follow-up and follow-through, and potentially turning leads into sales.

5. For lead scoring :
Some leads are going to have more potential to turn into a sale than others. Determining which leads are most qualified is an important step in the sales process. Sales lead management can aide in tracking lead information to assess the quality and potential viability of leads.

6. Lead History :
To maintain good relationships with leads and track interactions with them over time a sales lead management tool is useful. Lead tracking can inform what steps sales reps take next, what in the sales process is working or not, and potentially turn the lead into a sale.

7. For Nurturing Leads :
In addition to tracking interactions with leads, it is important to nurture leads. It will often be the case that leads are not ready to sign on to a sale upon an initial meeting. A sale may take time and multiple interactions with a lead. Sales lead management aides in the process of lead nurturing by tracking interactions and feedback as leads are moved through the sale process.

8. For Security :
Sales lead management allows you to determine who has access to lead information and who that information is distributed to. With security an ever present concern, this option can be especially important to a business and leads.

9. To Save Time :
Having the ability to maintain lead information with ease and automation can help save time. By saving time on record keeping sales reps have the opportunity to spend more time tracking relevant account information and utilizing it, maximizing selling time.

Features of our Sales Automation System :

1. Act on every Lead
Getting systems in place to organize leads helps the sales force know who has been contacted and who has not. This ensures that leads do not fall through the cracks and potential leads are not annoyed by multiple contacts.

2. Bring the Focus Back to Selling
Instead of sales representatives using precious time to make endless cold calls and trying to find accounts, the accounts can come to them. More focus is placed on selling the product and making the sale. With everyone online instead of on paper, information is readily accessible and time is left for reps to do what they do best—sell.

3. Find trends in sales
Separate your leads by business type, location, referrals, occupation, etc. You are able to determine their needs and sell them the right products. When a lead sees that their customer’s needs are being met and cared for, they are more likely to continue in the selling process.

4. Match leads with the right salesperson
Different salespeople have different approaches to how they do business. Some are good with certain types of business and others provide better service working directly with individuals. With a lead management product in place, you are able to route leads to the salesperson who best fits and knows their needs.

5. Analyze sales and forecast for the future
Many lead management programs keep a history of the entire sales process, from initial contact to closing the sale, including sales history. You are able to work with your reps on how to improve, while making sure customers are taken care of at the same time.

6. Encourage collaboration and teamwork
With lead management services, reps are able to see how they are doing, as well as everyone else. Reps can find and learn about recent deals similar to theirs and work with others on what they can do to improve.

7. Get your sales force face-to-face with leads
With the focus back on selling and not on cold calls, reps will have time to meet personally with leads and customers, developing long lasting relationships that cannot be obtained through e-mail and phone calls. And because all of the information is online and not on a single computer, they can work from anywhere and update information as it happens.

8. Customize the program to fit your needs
It is undeniable that different businesses have different needs, so lead management products allow you to customize the look and feel of the service how you see fit.

9. Monitor interactions at every step
Eliminate the need for lengthy meetings. Every interaction a rep has with a lead can be recorded, so managers can monitor how everyone is doing whenever and wherever you need.

10. Lead information is uniform and comprehensive
The right system can allow you to collect information about your leads and keep everything straight, so you always know how to approach them.

Cloud Computing and Sales Automation System :

Cloud computing is a technology that uses the internet and central remote servers to maintain data and applications. Cloud computing allows consumers and businesses to use applications without installation and access their personal files at any computer with internet access. This technology allows for much more efficient computing by centralizing storage, memory, processing and bandwidth.

1. Saves time.
Businesses that utilize software programs for example lead management system needs are disadvantaged, because of the time needed to get new programs to operate at functional levels. By turning to cloud computing, you avoid these hassles. You simply need access to a computer with Internet to view the information you need.

2. Less glitches.
Applications serviced through cloud computing require fewer versions. Upgrades are needed less frequently and are typically managed by data centers. Often, businesses experience problems with software because they are not designed to be used with similar applications. Departments cannot share data because they use different applications. Cloud computing enables users to integrate various types of applications including management systems, word processors, and e-mail. The fewer glitches, the more productivity expected from employees.

3. Going green.
On average, individual personal computers are only used at approximately 10 to 20 percent of their capacity. Similarly, computers are left idle for hours at a times soaking up energy. Pooling resources into a cloud consolidates energy use. Essentially, you save on costs by paying for what you use and extending the life of your PC.

4. Fancy technology.
Cloud computing offers customers more access to power. This power is not ordinarily accessible through a standard PC. Applications now use virtual power. Users can even build virtual assistants, which automate tasks such as ordering, managing dates, and offering reminders for upcoming meetings.

5. Mobilization.
From just about anywhere in the world, services that you need are available. Sales are conducted over the phone and leads are tracked by using a cell phone. Cloud computing opens users up to a whole new world of wireless devices, all of which can be used to access any applications. Companies are taking sales productivity to a whole new level, while at the same time, providing their sales representatives with high quality, professional devices to motivate them to do their jobs well.

6. Consumer trends.
Business practices that are most successful are the ones that reflect consumer trends. Currently, over 69 percent of Americans with internet access use a source of cloud computing. Whether it is Web e-mail, data storage, or software, this number continues to grow. Consumers are looking to conduct business with a modern approach.

7. Social media.
Social networking is all the wave of the future among entrepreneurs. Companies are using social networking sites such as Twitter, Facebook, and LinkedIn to heighten their productivity levels. Blogs are used to communicate with customers about improvements that need to be made within companies. LinkedIn is a popular website used by business professionals for collaboration purposes. Also, target groups are tracked more efficiently by tagging networks on Facebook. New advertising techniques are also being used on these sites, and businesses are seeing the advantages of assimilating to a more modern world.

8. Customize.
All to often, companies purchase the latest software in hopes that it will improve their sales. Sometimes, programs do not quite meet the needs of a company. Some businesses require a personalized touch, that ordinary software cannot provide. Cloud computing gives the user the opportunity to build custom applications on a user-friendly interface. In a competitive world, your business needs to stand out from the rest. Customization is the solution for this problem.

9. IT staff cuts.
When all the services you need are maintained by experts outside your business, there is not need to hire new ones.