Sales and Marketing is the process of developing and communicating value to your prospects and customers. Good sales and marketing process is essential for every company. It can make a company with a mediocre product successful, but poor sales and marketing process can send a good company out of business.
Why Sales and Marketing Tool ?
Sales and marketing tools can be an essential part of your business. As your business grows, contacts, sales and other information can pile up quickly. Sales and marketing tools help you manage all this information easily. Sales and marketing tools ensure that you never miss a follow up, know important data about a client, and can share this data easily with your company. Sales and marketing tools are essential for effective and efficient business management.
Sales and marketing tools are essential for every business. Managing your data is essential and sales and marketing tools can help you do that. Sales and marketing tools will help your sale people stay organized and efficient. Customers will benefit from the organization that sales and marketing tools bring which will keep them coming back to your business and ensure that they recommend new clients.
In today's competitive, fast-moving markets, selling can be a real challenge. Key areas why there is a need for Sales and Marketing tool
1) To maintain a complete sales and marketing activities.
2) To reach out and build a long lasting relationship with you customers.
3) Adds value to your productivity and while you can spend more time building your business instead of wasting time on administrative chores.
4) To Collaborate Efficiently & Last but not least to
5) To Enhance Sales
You must know everything, about your marketing, sales leads, customers feedback, queries. In the commercial world the importance of gaining new customers, retaining existing customers and expanding business is paramount. The costs associated with finding new customers mean that every existing customer could be important and sales and marketing tool will help to achieve all the business goals.
Features of our Sales and Marketing Tool :
1. Add Leads Online : Ability to add/edit leads online. There would be a lead form in which you can add the basic details like Name, Company Name(if any), Mobile No, Email Id, Interests etc.
2. Categorize Enquiries : Categorize enquiries by sources/mediums from where it comes i.e.website/phone/reference/company/service/campaigns etc.
3. Comprehensive Sorting of Leads : You can sort leads in many ways.
4. Add Remarks/Notes : You can apply notes / remarks to each and every lead.
5. Automatic Addition of Lead : Enquiry through website can be automatically added into the system.
6. Automatic Duplication Check : Automatic duplication check while adding leads / customers.
7. Rate leads : Rate leads into 4 levels or more i.e. Cold, Warm, Hot, Super Hot and Leads could be searched and sorted on these levels.
8. Deactivate Leads : You can deactivate not interested or stalled leads.
9. Sales Targets : Sales Targets can also be added into the system for each and every representative.
10. Route Leads to Representatives : Quick data snippets and comprehensive sorting of leads.
11. Quick Access to Information : You can deactivate not interested or stalled leads.
12. Automated Follow Up : You can send automated reminders to your leads. You can send SMS as well as customized & personalized email reminders.
13. Schedule Call Reminders : Your sales representatives can schedule call reminders for themselves to follow up leads. There would be an option to select a date or day for the calls. After conversation, Sales staff can add remarks for the calls made, which will help to remember about last conversation.
14. Cross Selling : You can promote all your products/ services on a regular basis to your leads and customers.
15. Sales Automation Software Saves Time : Automate your workflow so you and your employees can do a lot more in less time.
16. Complete Online Module : Complete online module accessed 24X7 anywhere and by company users.
Advantages of Sales and Marketing Tool :
1) An automated sales and marketing tool has the ability to manage your sales & marketing operations, website, leads, customers, billing and much more.
2) Sales & marketing tool decreases your process costs enables you to respond faster to your leads, customers and suppliers.
3) Through sales and marketing tool communication to leads, customers is automated
4) Sales and marketing tool have comprehensive module to update packages on website.
5) Increase productivity by automating key aspects of the sales cycle.
6) Make informed, profitable business decisions based on accurate visibility into the sales pipeline through this full feldge sales and marketing tool.
7) Analyze and track performance of individuals and teams & Report generation.
Cloud Computing and Sales and Marketing Tool :
Cloud computing is a technology that uses the central remote servers and internet to maintain data and applications. Cloud computing allows consumers and businesses to use applications without installation and access their personal files at any computer with internet access. This technology allows for much more efficient computing by centralizing storage, memory, processing and bandwidth. Hence nowadays its becoming popular for sales and marketing tools.
Cloud computing is beneficial for both small and medium sized businesses as it can instantly obtain the benefits of the enormous infrastructure without having to implement and administer it directly. This also permits accessibility to multiple data centers anywhere on the globe. It also means that as the need for resources increases, companies can add additional service as and when needed from the cloud computing vendor without having to pay for additional hardware.
Simplified Cost and Consumption Model.
Prioritizing activities that align with core business needs and drive tangible business value and top-line revenue are top IT concerns. This focus has driven IT organizations to reassess the costs of procurement and maintenance of infrastructure and non-core applications.
Enterprise Grade Services and Management.
Near about 70 to 80 percent of IT budgets are devoted to maintenance of existing infrastructure. Cloud computing offloads this burden from the shoulders of companies, freeing core IT resources to focus on initiatives that drive revenue growth.
Faster Provisioning of Applications and Systems.
Traditional ways to buy and configure hardware and software are time consuming. Cloud computing provides a rapid deployment model that enables applications to grow quickly to match increasing usage requirements. It can accommodate “peak times” where a company needs to scale up dramatically, such as a holiday season or special event.
Size adjustments to fulfill business changes.
Clouds are elastic. They can contract if necessary to meet changing business needs. With an in-house data center, if a company over-provisions, it can’t scale back. In a cloud, an organization can quickly and easily re-size its environment if necessary.
Integration Ease.
An increasing number of enterprise applications require integration with third-party applications that are often hosted outside the enterprise firewall. The cloud, with its configuration flexibility, integrated security and choice of access mechanisms, has a natural advantage for serving as a core platform and integration fabric for these emerging applications.
Sales and marketing departments have different objectives. Local sales teams have to generate revenue, while the marketing team is charged with safeguarding the brand. Dquip recommends implementation of cloud solutions into the sales and marketing tools as it enables personalized marketing materials that are delivered at the best moment from a sales approach and in the right template from a marketing point of view.






