Arihant Capital Markets Ltd buys our tools to synchronize Marketing, Sales and Customer Care Activities of their 620 offices in 110 cities in India. Cloud Computing technology would be used for hosting these Marketing, Sales and Customer Care tools.
Features of our Sales and Marketing Management :
Sales and marketing management boosts sales efficiency and strategies in the following manner :
Marketing resource and brand management
• Manage and optimize the use of marketing resources including budgets, people, time, and assets.
• Align all activities and resources around strategic marketing goals.
• Gain visibility and control into your marketing processes.
• Accurately manage the marketing budgets and costs.
• Increase brand awareness with proper usage and consistency across enterprise
and third-party agencies.
• Facilitate collaboration among team members and coordinate marketing activities
across the enterprise.
Sales planning and forecasting
• Enhance performance with coordinated planning and execution of sales activities across all channels.
• Provide a complete picture of projected revenue and anticipated sales volume over time.
• Increase the accuracy of demand plans and sales forecasts.
Segment and list management
• Manage sales leads and prospect data without the need for IT support.
• Gain insights into customer segments with data visualization features.
Lead management
• Maintain a single source of all lead information.
• Automated the entire lead life-cycle process from lead generation, prioritization,
distribution, and follow-up processes.
• Extend your lead management process to increase conversion rates.
Marketing analytics
• Understand the effectiveness of marketing activities.
• Convert reports and data into actionable insights.
• Evaluate effectiveness of various marketing activities, channels, and
tactics
• Use advanced analytical algorithms to cluster, classify, and segment
customer base.
• Predict customer behaviors, anticipate their needs, and create more
relevant, targeted messages.
Sales and Marketing Management consists of the following components :
1. Point of Sales Interface
Point of Sales Interface lets you gain advantages via shared services, integrated supply chain management, and local efficiency in sales operations.
2. Customer Order Processing
Customer Order Processing streamlines your ordering process, maximizing customer
satisfaction while minimizing administration costs.
3. Sales Configuration
Add-on software that enables buying and selling complex and customized products.
4. Customer Delivery Schedules
Customer Delivery Schedules offers collaborative forecasting and replenishment of customer demands.
5. Sales Quotations
Sales Quotations streamlines processes to maximize the hit rate of your sales quotations.
6. Sales Statistics and Performance
Sales Statistics and Performance monitors up-to-the-minute progress and changes in sales performance.
Cloud Computing for Sales and Marketing Management :
Dquip recommends the Cloud Hosting as it has an edge over traditional hosting services as its far less expensive, has a better up-time and at the same time is highly scalable. The technology that drives Cloud Computing enables an unlimited number of virtual hosting accounts and virtual servers to be hosted on thousands of interconnected physical machines. Processing power of Cloud Hosting is many times more than traditional dedicated servers, because in cloud computing new servers and resources can be added on the fly.
What puts Cloud Hosting a notch above Dedicated & Shared Servers
Eliminates the need of hardware
Hosting on a cloud makes sure that customers RAM, hard drive space, and processing needs are fully met. When a need arises you can easily expand their capacities by as much amount as you wish. The hosting company can add as many resources to sites as per the request of customers.
Scalability is at an all time high
There is no limit to the amount of scalability that could be achieved with cloud hosting. Resources like hard drives or processors are swapped, added, or removed from the sites without disrupting the work flow. Customer can expand resources up to any limits.
Cloud Computing has a better performance
In cloud computing there is 100% utilization of resources. The machines working on a cloud hosting platform puts to use all free resources like RAM, processor time, and hard drive space as and when they are needed. With cloud computing you're are absolutely sure that performance of sites would not go down.
Pay as you grow
Cloud computing is more like a metered service wherein a customer selects his/her own personalized cloud server. Customer selects the size of cloud server (virtual instance), which include RAM, Disk Space and also Operating System (Linux or Windows). Customer pays as per his/her real usage i.e. the amount of bandwidth and memory which is consumed.