Arihant Capital Markets Ltd buys our tools to synchronize Marketing, Sales and Customer Care Activities of their 620 offices in 110 cities in India. Cloud Computing technology would be used for hosting these Marketing, Sales and Customer Care tools.
Advantages of Online Marketing over offline marketing :
Organizations these days prefer online than offline. Each day, the number of people who uses the internet for hours increases. As the number of internet users increases, searches performed on Google also increases which now reach to 200 million each day. Aside from google, there is also Facebook which has over 500 million users. Applying online business marketing to your small business would be a tremendous boost.
In offline marketing, you make advertisements on the radio, television, or newspaper which is very expensive. You need to make print ads and brochures which are very time consuming.
With online marketing, you can use blogs, online articles, press releases and emailing where you only need to spend very little money. You just need to own your own computer and internet connection to market your business online.
In offline marketing, you use television for video marketing to attract more customers. But in online marketing, you could use YouTube to submit your videos. There are a lot more video submission sites that can give you more exposure on the web for free!
In networking events, you need to attend those chamber meetings and business groups offline. Using online marketing, it is possible for you to do networking even when you're at home. There are lots of social media that are available again for free like Facebook, Twitter and LinkedIn.
There are a lot more differences between offline and online business marketing.
• Email marketing is instant, effective and low cost compared to snail mail slow and expensive.
• Offline marketing advertisements are expensive because you pay for time slots and space. In online marketing, you could keep your advertisements up for a longer time and pay much less.
• In offline marketing, selling an item has a long and complex process. Through online, buying an item is just a few clicks away!
• Your offline store will be opened and shut at certain hours but your online store stays open and can be accessed 24/7.
• In online business access to customer information is simplified and done automatically. To achieve the same in offline business, you would need time, employees, and money.
The internet has opened the door to lots of marketing opportunities. Through online business marketing, you can offer your service 24/7 anywhere.
What we could for you :
Dquip’s interactive online marketing software provides marketers with an integrated tool for collecting the data and the automated follow-up turning that insight into prospects clients. With Dquip's software your marketing teams can analyze, personalize and optimize nearly every interaction with every sales leads and customer, allowing you to coordinate all communications for better customer relationships, improved sales and greater profitability.
In today’s rapidly evolving marketing environment, time-to-market and cost control are paramount to the success of every organization. But working faster or more cost effectively cannot negatively impact the quality of work. On the contrary, marketers are under pressure to improve the ROI of every marketing program, ensuring that marketing investments are allocated in the optimal way to maximize returns.
Dquip’s online marketing software is a complete set of capabilities for managing the growing operational complexities marketers face today.
• Budgeting and forecasting : define budgets, create different budget versions for comparison before finalizing decisions, define performance objective, then adjust plans as needed over time and see the impact of dialing spend up and down
• Expense management : manage all aspects of marketing expenses from cost center definition to purchase order generation to invoice processing
• Standardized workflow : define best-practice workflows and processes and ensure everyone on the marketing team uses them.
• Digital asset management : manage all of the organization’s digital assets in a secure asset library with powerful custom attribute tracking, graphical views, and version control
• Flexible calendaring : access a user-friendly, searchable calendar that can be filtered by service, product, geography, or other dimension.
• Reporting and analysis : use pre-built reports or define custom reports with an easy-to-use report editor
Benefits of our Online Marketing Software :
With Dquip's Marketing Resource Management solution, marketers can improve every aspect of their marketing operations:
• Manage and coordinate all marketing activities in one place by using a central collaboration platform for sharing information and tracking project status and performance across all marketing activities.
• Improve decision-making, minimize risk through greater visibility into everything happening in marketing and all money being spent.
• Ensure strategic goals and marketing activities are aligned by centralizing strategic goals, marketing plans, and budgets to promote clarity of agreed-upon objectives and tactics
Cloud Computing and Online Marketing Software :
In its simplest form, cloud computing consists of shared computing resources that are virtualized and accessed as a service, through an API. The cloud enables users in an organization to run applications by deploying them to the cloud, a virtual datacenter. The physical resources may reside in a number of locations inside and outside of an organization: on local hardware, in an enterprise data center, or at remote or managed service providers on a pay-to-use basis. Cloud computing resources are offered as a service on an as-needed basis, and delivered by IP-based connectivity, providing highly scalable, reliable on-demand services with agile management capabilities.
Dquip recommends cloud computing because it is related to a number of other technologies, it is best defined by the presence of a number of characteristics. These represent ideals that people want for the applications that run on the cloud:
Incremental Scalability. Cloud environments allow users to access additional compute resources on-demand in response to increased application loads.
Agility. As a shared resource, the cloud provides flexible, automated management to distribute the computing resources among the cloud's users.
Reliability and Fault-Tolerance. Cloud environments take advantage of the built-in redundancy of the large numbers of servers that make them up by enabling high levels of availability and reliability for applications that can take advantage of this.
Service-oriented. The cloud is a natural home for service-oriented applications, which need a way to easily scale as services get incorporated into other applications.
Utility-based. Users only pay for the services they use, either by subscription or transaction-based models.
Shared. By enabling IT resources to be consolidated, multiple users share a common infrastructure, allowing costs to be more effectively managed without sacrificing the security of each user's data.
SLA-driven. Clouds are managed dynamically based on service-level agreements that define policies like delivery parameters, costs, and other factors.
APIs. Because clouds virtualize resources as a service they must have an application programming interface (API).