Detailed Information on Real Estate CRM
What is Real Estate CRM?
You've probably heard the term "Real Estate CRM" but aren't very sure as to what it means and how CRM can help you or your Real Estate business?
In simple language CRM (Customer Relationship Management) system helps store, manage, monitor and analyse customer and in-house data for property, sales, leads, etc. to provide smooth customer services and experiences. It also empowers sales teams to manage their workload and sell effectively. A Real Estate CRM solution is a wiser & effective way to achieve higher sales motives with aligned & automated sales activities.
A CRM For Real Estate CRM would magnify sales and get a comprehensive view of your business.
Real Estate scenario in India
The Real Estate market is basically a buyer oriented market where the dealings are between : 1) Buyer & builder or 2) Buyer & Broker 3) Buyer & Sales Person of the builder for which there are no automated sales systems for increasing the efficiency in sales, marketing, follow ups, etc.
With the increasing purchasing power of the masses and increased real estate sales, it has become key for all Real estate businesses & brokers to have a one point space to store and manage client, broker, sales team, property details. Hence, a real estate CRM software has become the need of the hour.
A CRM for Real Estate developers, marketing companies etc. optimizes the overall sales cycles from the enquiring to conversion phases, to empower strategic decision making.
Considering this, there are many Real Estate CRM software companies in India which cater to: 1) Large, 2) Medium and 3) Small real estate businesses.
1) Large Real Estate businesses / Enterprises / Brokers:
A- Structure: Every Real Estate Enterprise typically comprises of Corporate head quarters, a number of branch offices and also various manufacturing and retail sites. They also mainly comprise of real estate teams allocated to sales, accounting, brokerage etc. They further tie-up with banks, property portals, brokers, vendors, professionals i.e. CA's, legal attorneys, etc. So a Real Estate large business would handle large scale projects either for development or for resource allotment and generation for Residential, commercial, Hospitality, Retail, Industrial, etc.
B- How a Real Estate CRM Software helps: A Real Estate CRM Software solves all the complex day to day sales and miscellaneous activities of the large real estate business model in a highly organised manner with a centralised storage. It serves as a hub for all the client, lead and subordinate contact details and important information. Gives insightful forecasts and provides intelligent performance reports branch wise, region wise, sales person wise, etc. Helps identify top performing properties and sales persons with specific reasoning. Makes processes for sending bills, P.Os, simpler with effective management and storage. Automate communication and set reminders.
2) Medium Real Estate Businesses:
A- Structure: A medium sized Real Estate Business would typically undertake cater to comparatively medium sized development and procurement projects for residential and commercial Real Estate. In order to function smoothly, a medium size Real Estate also ties up with brokers, property portals, banks and attorneys. Irrespective of it's size, every medium sized Real Estate business would have quite a mix of finance and sales activities involving a decent amount of man power.
B- How a Real Estate CRM Software helps: A Real Estate CRM Software for a medium real estate business solves all the complex day to day sales and miscellaneous activities in a highly organised manner with a centralised storage. It serves as a common platform for all the client and lead contact details and critical information. Gives insightful forecasts and provides intelligent performance reports sales person wise. Helps identify top selling properties and top performing sales persons with specific reasoning. Makes processes for storing data, lead follow ups, making sales targets, strategic planning, etc. simpler with effective management and storage. A good Real Estate CRM Software addresses all the revenue generation and growth goals of a medium sized real Estate business effectively. It also, simplifies follow up processes with an automated communication and lets you set reminders for the calls, site visits, mails, etc.
3) Small Real Estate Businesses / Brokers:
A- Structure: A small Real Estate Business basically comprises of respective builders who single handedly undertake most of the responsible tasks with tie-ups with brokers. Being a small Real Estate business, each individual would have more work load and a higher need to grow and manage sales, clientele and leads efficiently.
B- How a Real Estate CRM Software helps: A Real Estate CRM Software helps share workload and grow and manage sales faster. It solves all the complex day to day sales and miscellaneous activities in a highly organised manner with a centralised storage. It serves as a common platform for all the client and lead contact details and critical information. Gives insightful forecasts and provides intelligent performance reports sales person wise.
All these Real Estate businesses face a primal concern of effectively capturing enquiries and progressing them to other stages of the property purchase cycle. With an aim to meet with plans furnished business expansion, Real Estate builders and other companies have chosen the direction of using Real Estate CRM (Customer relationship Management) softwares.
A Real Estate CRM gives a single spot solution that helps enhance the entire sales process from property enquiry to registration.
It serves as a compiled solution to facilitate the best possible functioning required for property sales activities.
A Real Estate CRM Software essentially catalyses the sales achievement processes by breaking up the sales data on a daily to yearly basis as per preference for the desired period. Also, gives forecast reports to indicate the figurative revenue to be generated in the future. Helps monitor and identify top selling properties and top performing brokers with specific reasoning. Makes processes for management and storage simpler and effective.
A good Real Estate CRM Software addresses all the revenue generation and growth goals of a medium sized Real Estate business effectively. It also, simplifies follow up processes with an automated communication and lets builders and brokers set reminders for the calls, site visits, mails, etc.
Key reasons for using Real Estate CRM Software:
A Real Estate CRM is recommended if you wish to have...
1. A comprehensive view of the lead life-cycle. Hence placing you in a better position to take calculated actions to furnish the desired results.
2. A complete view of sales and real estate properties.
3. Complete knowledge of real estate properties sold and available
4. A unified storage and access of real estate clients, properties, sales and business data.
5. A single platform for communicating internally, to clients, leads, vendors, brokers, sales reps, etc. via email, sms, chat, phone.
6. Ability to access data, reports and client details on multiple devices i.e. computers, laptops, tabs and smart phones.
7. Access updated and in-depth reports about your enterprise's, sales people's and agent's sales performance.
8. Send payment reminders to clients via SMS & emails. In this manner a Real Estate CRM assists assurance about your clients paying up.
9. The effective integration of the Real Estate CRM can integrate with your existing softwares to help ensure that you get complete functionality.
How our Real Estate CRM (Customer Relationship Management) Software can help you:
When in need of a CRM software for a Real Estate Business, one would essentially search and evaluate the existing CRM Software companies in India. Considering the fact that every real estate business deserves the best CRM software, the following pointers will give you a clear idea of how our software can help you:
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1. Different Hosting options:
A. Web-based / SAAS based Real Estate CRM Software:
A software licensing and delivery model in which a centrally hosted software is licensed on a subscription basis. Occasionally referred to as an "on-demand" software.
Customer relationship management (CRM) continues to be the largest market for SaaS.
We provide Real Estate CRM software as SAAS (software as a service) as well as online server based Real Estate CRM Software.
Find out if a Web based CRM is a suggested hosting option for your Real Estate business. Get in touch with us.
B. On Premise Real Estate Software i.e. on your online servers:
A software licensing and delivery model in which the real estate CRM software hosted on the client's online servers is licensed on a subscription basis. Wish to know more about an online server based Real Estate CRM software or SAAS (software as a service) Real Estate CRM? We can help, get in touch with our sales team.
2. Integration: Our Real Estate CRM is compatible with most ERPs, accounting softwares and others.
3. Customisation: Convenient customisation of our Real Estate CRM as per your business necessities so you can have the best CRM software experience ever.
4. Accessibility on multiple devices: Enjoy the ease of using the CRM on a variety of devices i.e. Desktops, tablets, mobiles, etc. to view critical data and make important decisions.
5. Keep track of property and vendor details: Enter details of sold and available properties and have a tab on the progress of your real estate projects.
6. Set sales targets: Set and achieve more real estate sales targets with detailed sales and lead reports on a daily, monthly, quarterly, biyearly and yearly basis.
7. Monitor your sales teams activities: Identify your top and worst sales persons and brokers. Have a direct window into property sales and know your Real Estate company's revenue dynamics.
8. Keep track of and schedule site visits: Have a complete record of sites visited by respective brokers and also know the plan of action with scheduled site visits.
9. Email & sms marketing: Send and schedule automated emailers and messages to your prospective clients with important updates.
10. Forecast Real Estate Sales: Know the prospective weekly, monthly, quarterly & yearly growth for your Real Estate business with insightful, informative and detailed real estate sales forecast reports of our Real Estate CRM software.
11. Never miss any lead information: Keep a record of all the sales enquiries, leads generated, follow ups, vendors etc. Set reminders for calls, site visits, emails, messages, important dates, etc.
12. Dashboard and reports:
An easy to view coherent dashboard gives you a 360 degree view of your Real Estate Business. And helps you get real-time picture of all the business activities and communications to make right decisions.
13. Right sharing of important data: Tag clients, leads, brokers, sales people to share prime client data and stay updated about all the scenario of your Real estate business.
The moral of the story here is this: If you're running a business or working for a business and intend to effectively run and keep growing, you must use a CRM. Your and your company's success depends on being able to delight your customers.
Real Estate CRM makes selling, tracking and knowing all the available flats, property and projects extremely easy to manage. You can see all the site visits, bookings and registrations and plan strategically with the help of detailed reports and real-time updates of projects, sales people and clients. Using a Real Estate CRM will accelerate your revenue generation and follow-up actively. A Real Estate crm enables you with the ability to monitor the sales performance of your sales people & agents at all times. A smart dashboard and in-depth reports will give you a 360 view and will help you adapt the most productive ways to grow faster.
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Maximize lead follow-up efficiency with CRM for Real Estate business | Real Estate CRM gives effective sales target management | Managing contacts for Real Estate Business in a CRM | Convert more leads with CRM for Real Estate Business | Manage sales teams effectively for Real Estate business with CRM | Real Estate CRM Feature List | All about Real Estate CRM - Part 2 | All about Real Estate CRM - Part 1 | Real Estate CRM features in a Business flow | Complete CRM For Real Estate Marketing Companies | Traditional Sales V/S CRM, what’s best for Real Estate Developers? | Best CRM For Real Estate Agents! | How Real Estate Developers Can Boost Sales With A CRM | Top 5 CRM Reports For Real Estate Business | CRM for Lead Management in Real Estate Business | Factsheet on Real Estate CRM | How to track, monitor and achieve Sales Targets for Real Estate? | 6 Reasons Why Buy A CRM For Real Estate | 7 Must Dos Before Buying A Real Estate CRM | Real Estate CRM Features and Functionalities Infographic | Buying Real Estate CRM Software? | How to choose the right Real Estate CRM Software? | Top 6 Features for Real Estate CRM | CRM for Real Estate Industry
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